Atlanta — A reported front-office shakeup could place a new executive in charge of both of Atlanta’s top professional soccer operations. According to ESPN, former Tigres UANL executive Culebro is expected to take a leadership role overseeing the city’s Major League Soccer and National Women’s Soccer League clubs.
ESPN reported that Culebro, who previously served in an executive role with Mexican club Tigres UANL, is expected to oversee Atlanta’s MLS and NWSL teams. Details about his exact title and when he would begin were not included in the report.
If the move is finalized, it would place one executive over two major soccer properties in Atlanta, potentially creating a more unified approach to scouting, player development, and community engagement across both the men’s and women’s sides.
Atlanta United has been one of the city’s highest-profile sports brands since its launch, while the addition of a local NWSL franchise has expanded Atlanta’s reach in the professional soccer landscape. A leader with Liga MX experience could bring new ideas, broader international connections, and a different operational perspective to both clubs.
The reported move comes as teams across MLS and the NWSL continue to invest in experienced soccer executives to manage increasingly complex roster decisions, league rules, and commercial growth. For Atlanta, the hire could signal a broader effort to strengthen long-term strategy on and off the field.
Front-office changes often draw close attention from fans because they can shape roster construction, academy development, and player recruitment for years. In Atlanta, the reported appointment is likely to raise questions about the future direction of both clubs and how closely their long-term visions may align.
