When Team USA kicks off, the Howell Mill Bad Daddy’s Burger Bar shifts from its usual burger crowd to a low-key World Cup watch spot—TVs glowing, bar seats filled, and wings running 99¢ a piece as long as the U.S. is on the screen.
What’s the deal?
Bad Daddy’s is keeping it simple for U.S. men’s and women’s World Cup matches: cheap wings, wall-to-wall TV sightlines, and a full menu that can handle the whole group chat.
- The special: Traditional or boneless wings for 99¢ each during Team USA World Cup games.
- Where: Participating Bad Daddy’s Burger Bar locations, including Howell Mill and other metro Atlanta spots listed on their site.
- When: During live Team USA World Cup matches—check the official U.S. Soccer schedule for exact times.
- The room: Casual burger bar with a full bar, plenty of TVs, burgers, tots, shakes—and 99¢ wings whenever Team USA is playing.
- Fine print: Pricing is expected to apply during the games, usually for dine-in guests. Call ahead to confirm how your location is running the promo and any limits.
Howell Mill game-day energy
On U.S. match days, Bad Daddy’s leans into watch-party mode by dropping wings to 99¢ and locking in the game for the full 90. No tiers, no punch cards—if the U.S. is on, wings are discounted.
The chain is built on stacked burgers, big salads, and loaded tots, not full-throttle supporter culture, so the experience lands closer to “West Midtown burger joint with the match on” than a dedicated soccer bar. Screens are visible from the bar and most booths, which keeps you from craning toward a lone corner TV or shouting through a packed standing-room crowd.
That’s the tradeoff: if you want wall-to-wall scarves and smoke bombs, you’ll still end up at the usual soccer bars along Ponce, Midtown, or other West Midtown corners. If you’re fighting Howell Mill traffic after work and just want a guaranteed seat, 99¢ wings, and the U.S. on TV, Bad Daddy’s fills that lane.
Why it works in Atlanta’s soccer landscape
Metro Atlanta already knows how to do match days—between Atlanta United crowds, Station Soccer fields tucked into MARTA stations, and neighborhood bars that build their Saturdays around kickoff. Bad Daddy’s plugs into that ecosystem as the reliable chain option: easy parking, familiar setup, and a menu that covers the “20 wings or bust” fan and the “I just came for fries and a beer” tagalong.
If you live or work in West Midtown or along Howell Mill, the Atlanta Bad Daddy’s is a low-friction call once the group text starts rolling:
- Sub-dollar wings in a city where game-day tabs climb quickly.
- Full menu depth for anyone not committing to a plate of wings for dinner.
- Manageable noise so you can actually talk lineups and substitutions at the table.
Outside the city core, metro locations off major corridors play the same role for friends converging from different directions: pick a Bad Daddy’s, time your arrival to the anthem, and settle into a booth instead of hunting for bar stools at halftime.
What to know before you go
The 99¢ hook is strong, but a quick check-in can save you from fine-print surprises or a slammed dining room.
- Game + audio: Confirm match times via the official U.S. Soccer schedule, then call your chosen location to make sure the game will be on—and whether they’re running full audio or just captions.
- Promo rules: Ask about dine-in-only requirements, any order minimums or per-person caps, flavor options, and when the 99¢ pricing starts and ends relative to kickoff and the final whistle.
- Table strategy: This works best as a shareable spread: a couple rounds of wings, a tray of tots, and at least one signature burger in the middle for everyone to steal bites from.
- Transportation: If drinks are involved, line up rideshare or carpools from Midtown, Downtown, or Old Fourth Ward before you’re closing your tab.
- Backup plan: World Cup windows can stack up quickly. Have a nearby bar in mind in case there’s a wait when you pull in, so you’re not scrambling for a Plan B during the national anthem.
For under-a-dollar wings, a guaranteed TV, and a room where you can still hear your friends, Bad Daddy’s Howell Mill—and its metro siblings—earn a spot in the World Cup rotation.
Source: AtlantaFi.com
Indakno – Keeping You In The Know
